10 brand stories from Tim Leberecht's TEDTalk

“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, the founder of Amazon.com, is credited with saying this first -- and in a fast-paced talk from TEDGlobal 2012 University, marketer Tim Leberecht takes Bezos’ observation as a jumping-off point.

“Hyperconnectivity allows companies to be in that room now, 24/7,” says Leberecht. “They can listen and even join the conversation.”